You see the websites, you see the ads: exclusive, never before sold, prospects eager to buy, insurance and rente Leads. Some leads cost A few dollars - others are over one-hundred a pop.
I was curious, just how good are these insurance and rente leads? I decided to happen out.
Im not going to call specific insurance and rente lead websites, but I will give you a summary of how it all shook out.
Insurance and Annuity Lead Website A:
Cost: Cheap
Results: Terrible. 10% of the leads my staff called got number no longer in service recordings. The rest: the people had no thought what we were talking about. They were not interested in annuities, insurance or investments, nor did they retrieve filling out a petition for information word form on the internet.
Sales: 0
Insurance and Annuity Lead Website B:
Cost: Average
Results: Terrible. Prospects didnt recollection filling out petition for information on anything related to annuities, insurance or financial planning. Most just hung-up.
Sales: 0
Insurance and Annuity Leads Website C:
Cost: Expensive
Results: About twenty percent remembered filling out a petition for info. However, they had been called numerous modern times by different agents. Most were getting ill and tired of the calls. A few had begun working with other agents. Most hung-up angrily.
Sales: 0
I spent two-thousand dollars on this experiment. I did not happen one-receptive buyer. I had thrown away my money, not to advert clip spent by my phoning staff to reach these hot prospects.
What the heck was going on? How could these websites sell such as garbage?
I poked around, wrote a few e-mails to industry experts, not surprisingly, cipher got back to me. Luckily, I did end up making contact with a marketing individual who had previously worked for a large lead merchandising outfit. She gave me the juicy inside information of how the bulk of these lead companies operate, whether it is insurance leads, long-term care leads, rente leads, or MLM/Work-from-Home leads. They all use the same methods.
Method #1: You direct cunning E-card to your female parent wishing her somes happy birthday. You fill up out name, e-mail and chink send. Your name and e-mail are captured. If the land land land site is a lead reaper masquerading as an e-card site, you will now be e-mailed side people looking to sell you annuities, business chance offers, etc.
Method #2: Leads site purchases huge database, often just regional phone book listings. They sell these leads, which are nil more than name calling and numbers picked from the phonebook. Some of these people may even be on the Bash Not Name list, which could set down you in hot water.
Method #3: Harvest leads from search engines. Often these leads are quality, but are expensive to capture, so the leads companies will sell the leads over and over. By the clip you purchase the lead, it could have got been sold twenty times. Sometimes youre the first to purchase and you will happen some quality prospects, more than often youre not.
Method #4: Internet automatons crawl web land sites hunting for e-mail computer addresses associated with insurance and rente content. Person might be inquiring about rentes on a newsgroup or forum, adjacent thing they cognize theyre getting offers from rente companies. The Annuity Lead companies dont allow you in on how theyve harvested the leads. Its called Spam and you could get in serious problem for contacting these people unsolicited.
My contact did state there are nice leads sites. She said to check their policy to see if they vouch the leads. Keep in mind, just because they have got a warrant doesnt mean value youll get your money back if the leads neglect to bring forth results. But often land land sites with some sort of warrant are sites that crop only quality leads and only sell them once.
If youre still of the head to seek internet leads my advice is to seek just a few. Dont bargain into a huge programme that necessitates a minimum monthly or a large upfront purchase. Experiment a small with a cross-section of sites. Who knows, you may happen one thats legit thatll aid you do some money.
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