The ability to purchase many things online has revolutionized the way we shop for a lot of stuff these days, including car insurance.

The biggest advantage of online shopping is the ability of a customer to get the best price in the market in a split second. In the days before the World Wide Web, it would usually take a lot of research in terms of phone calls, faxes and in some cases even physical visits to arrive at the cheapest quote for anything. Now with special software, widely available online, you can search for the best price in the market for virtually anything.

Admittedly there is a lot more to car insurance quotes than just the price. Even more important are the benefits and features of the insurance policy. Still the online shopping experience caters for this with websites able to give car insurance quotes within minutes with the longest possible time duration being a day.

What all this means is that the insurer is at a great advantage in terms of being able to ask for and get the best possible quote for their auto insurance.

But probably the biggest advantage is in the fact that it is now easy to find a car insurance company that is focused on meeting your exact needs. Before it was virtually impossible. But today with the stiff competition and numerous insurers, the situation has forced many of them to narrowly focus and target on certain tiny niches in the market. Because the web breaks down geographical barriers, it means that it is a lot more viable to focus on tiny small niches, that it was previously because he market is a lot bigger.

In fact trends in the market seem to suggest that there will soon be hardly any other way of obtaining car insurance quotes.

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